Armenia is officially one of the world’s most remote marketing hubs.
Horizon’s 2024 report shows that Armenia is one of 13 countries out of 195 that provided remote marketing talent to companies in 2023.
So, if you’re accustomed to hearing that hiring remote marketers in India, Philippines, Ukraine, Kenya, etc. is the best option, be prepared to challenge the notion. It’s time to add this mountainous country – Armenia, in your recruitment strategy!
We’re Collab Fabrik, an employer of record based in Armenia. We’ll show you Armenia’s potential in the marketing field in every detail you need.
p.s. we can, of course, consult you on hiring legalities or carry out the entire recruitment process ourselves!
A small country in the heart of the Caucasus, Armenia has gained a well-deserved place in the list of countries where you can hire a digital marketer.
And here’s why.
No bragging, just facts.
Armenians – both at a governmental and individual level – are tech-oriented. Since 2000, the Armenian government started a major shift toward e-society, heavily investing in digitalization, technological advancements and infrastructure.
There is also an ongoing edutainment program intended to develop university-private sector cooperation in IT. Here, adults get quality education in the IT sphere that matches the work expectations of the private sector.
Last but not least, with one of the highest – 99,8% literacy rate in the world, Armenians are a high-quality, educated workforce. All these factors make Armenians tech-savvy and flexible to obtain the most in-demand skills at the global level- including those of digital marketing.
They have everything needed for this field of mixed creativity and science. Located at the crossroads of East and West, Armenians are well familiar with the culture and customer behaviour of many EU countries. This makes them good at finding the approach to a target audience, understanding their needs and preferences.
So, every marketer’s weapon is provided. That’s not just creativity but language skills, a tech background, and a psychological understanding of consumers and their cultural behaviour.
Get prepared for some budget-friendly services when you hire digital marketer for Armenia. Glassdoor says it’s going to cost you around 300,000 AMD (~710 EUR) to cover the average monthly salary of a marketing specialist in Armenia.
Compare this to around 52,000 EUR yearly salary of a marketing specialist in Germany or over $70,000 yearly pay for a US marketer to grasp the big difference.
Why is it so?
It’s not because talent is less valued or the market is less developed—quite the opposite. Armenia has a rather small but high-quality pool of professionals. They are just as competent as their European and American colleagues.
But here comes the great advantage—lower living expenses! Coming to Armenia with highly competitive purchasing power allows you to invest more easily in crucial business activities like marketing without compromising quality.
So, yes, you definitely need to consider Armenian marketers for your business. We can help you do that in less than 3 weeks!
Guess how Armenia could record one of the highest growth rates in the tourism industry during 2010-2020 (around 15% annually)!
Above amazing nature and decade-long historical heritage, it’s Armenian people that make it all happen. They are open-minded, hospitable and speak many languages (English is a must!).
A typical Armenian who has never met you and knows little about you will still treat you like a long-time friend and help with everything they can. Approach anyone on the street for help, and they’ll walk you to your destination, share their food with you, or even invite you to their home.
A good portion of this warm attitude toward foreigners comes from the American and European universities actively operating in Armenia. We have the American University of Armenia, the French University in Armenia, and many other international institutions, bringing students and professionals from all around the world to locals.
So, besides the hospitability and generosity that run through the veins of every Armenian, there is also close cooperation with professionals from different countries. This, of course, teaches Armenians foreign languages and cultures. Also, this breaks any barrier a foreign employer may have before hiring them.
Though there are no official statistics on this, you can immediately notice how multilingual Armenian society is.
Armenian is absolutely dominant here, with education, media, and government all relying on it.
Russian and English are fighting for the title of the second most spoken language in Armenia. Depending on your age, profession, and circle of friends, you’ll hear one more than another (older generations prefer Russian, while young people choose English).
Besides, with less coverage but still noticeable, you’ll hear other languages too. Locals learn German, French, Spanish, Chinese, etc.. So, you don’t only get the convenience of communicating in your native language or English, you also get a bonus of creating content in other languages.
When it’s 10 a.m. in Germany, it’s only 12:00 a.m. in Armenia. So, there is no day-and-night difference in communication with clients/partners. You are mostly on the same side of 24-hour time.
Add the flexibility of locals, who are pretty comfortable walking on non-standard working schedules, and you’ll see how communication-related issues have no place in Armenia.
Marketing is an air for small businesses, but small businesses usually have limited resources to cover only the basics. Here’s when you should hire digital marketer remotely for the following main benefits.
Compare this.
You spend time learning marketing skills or training a person to do the job, OR you pay a team of 1-2 freelancers for the job.
With no investing time, you can get quality marketing materials and services. No need to choose between quality and quantity when you are hiring a team of professionals.
Even though you should pay to hire a digital marketer from Armenia, it will still cost you less than to have an in-house team in Europe. Armenia’s low cost of living allows you to save on employee salaries even though you’ll also have to pay for taxes, transaction fees, etc.
And the cherry on top – as a small business who should spend so much energy on establishing a brand, growing your customer base, improving the product, and so on – you will save efforts by outsourcing marketing services. Letting professionals handle this aspect of your business allows you to focus on what you do best – develop your core business.
Let’s discuss the 3 key approaches to outsourcing marketing services. You can also skip reading this and consultat with us to hire digital marketer from Armenia.
Upwork, Fiverr, Freelancer, or similar platforms can help you find freelancers in Armenia. Usually, freelance platforms have an easy set of regulations that help you figure everything out quickly. Thus, the hassle of posting a job announcement, conducting interviews, and signing a contract is highly simplified.
However, here, you risk not knowing if your chosen candidates are reliable, professional, and experienced (no professional intermediary finds them for you).
Setting up a legal entity in Armenia will give you peace of mind when working in a foreign country, knowing you’ll have no issues with local authorities for unregistered work.
However, you may find it difficult to maintain and manage your local business. You’ll need additional resources dedicated specifically to your Armenian branch, a new focus area that will take time and effort to develop.
So, having someone to help you or even act like your local representative is far better, and here’s what we recommend below!
Collab Fabrik is an Armenia-based employer of record (EOR) and PEO with local specificities and experience working with foreign companies. We helped 20+ companies hire digital marketers from Armenia, providing the below benefits.
Besides pure EOR services, we can also help you find qualified talent, conduct interviews and training (if needed), and provide you with suitable local talent that works like a team member.
What about the pricing? We do not provide fixed packages. We take a tailored approach to meet every company’s requirements.
In any case, it’s going to be priced reasonably because we know how important it is for you to keep your costs low and deliver quality results.
